Variables (admin / postal / micro)

Population comprises:

MBI Population provides a fundamental base of information for your planning and business analysis.
MBI Population figures are shown as projected averages for current year on the basis of official statistics. They are represented in absolute numbers and per mill of country2).
CTRYCODE Two digit country code by ISO 3166
ADMINCODE / POSTCODE / MICROCODE Administrative code / Postal code / Micro-code
NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
P_T Population year average: total number
P_PRM Population year average: per mill of country

Purchasing Power comprises:

Purchasing Power (disposable household income per capita) Purchasing Power describes the disposable income (income without taxes and social security contributions, including received transfer payments)
of a certain area’s population. The Purchasing Power figures are shown in million Euro1), in Euro per capita, in per mill of country2) and as per capita index (country=100)3).Purchasing Power is the most common indicator for the potential consumption of a region used by manufacturers of consumer goods,
merchants and service providers, who deal with regional sales planning, location analysis and geographical marketing.
It is an appropriate planning fundament for the distribution of products and services, if their demand basically depends on the
consumers’ income and if you sell directly or indirectly to end customers. Especially the demand and the turnover of high value products
and services directly depend on the level of Purchasing Power.
CTRYCODE Two digit country code by ISO 3166
ADMINCODE / POSTCODE / MICROCODE Administrative code / Postal code / Micro-code
NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
P_T Population year average: total number
P_PRM Population year average: per mill of country
PP_MIO Purchasing Power: million Euro
PP_PRM Purchasing Power: per mill of country
PP_EURO Purchasing Power: Euro per capita
PP_CI Purchasing Power: index (country eq.100)

Sociodemographics comprises (depending on availability):

The MBI Sociodemographics comprehend latest population and household figures, the classification of the population by age (15-year agebands: 0-14, 15-29, 30-44, 45-59, 60+) and sex as well as the number of unemployed persons on administrativ level (on postcode level the number of unemployed persons are not included in the package “Sociodemographics”).

They are an appropriate planning fundament for the distribution of your products and services, if their demand basically depends on the consumers’ sociodemographic characteristics above. Their power can be harnessed to improve consumer targeting and can be used to understand market opportunities and to quantify the consumers’ potential demand for European countries.

CTRYCODE Two digit country code by ISO 3166
ADMINCODE / POSTCODE / MICROCODE Administrative code / Postal code / Micro-code
NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
P_T Population year average: total number
P_PRM Population year average: per mill of country
HH_T Households: total number
MALE Population: males
FEMALE Population: females
AGE_T0014 Population by age: 0 – 14 years, total
AGE_M0014 Population by age: 0 – 14 years, male
AGE_F0014 Population by age: 0 – 14 years, female
AGE_T1529 Population by age: 15 – 29 years, total
AGE_M1529 Population by age: 15 – 29 years, male
AGE_F1529 Population by age: 15 – 29 years, female
AGE_T3044 Population by age: 30 – 44 years, total
AGE_M3044 Population by age: 30 – 44 years, male
AGE_F3044 Population by age: 30 – 44 years, female
AGE_T4559 Population by age: 45 – 59 years, total
AGE_M4559 Population by age: 45 – 59 years, male
AGE_F4559 Population by age: 45 – 59 years, female
AGE_T60PL Population by age: 60 years and above, total
AGE_M60PL Population by age: 60 years and above, male
AGE_F60PL Population by age: 60 years and above, female
UNEMPL Unemployed persons

Retail Spending comprises:

Retail Spending relates to the proportion of Purchasing Power of a certain area’s population that is available for spending in retail.
It is measured at the consumersĀ“ place of residence.
The Retail Spending figures are shown in million Euro1), in Euro per capita, in per mill of country2) and as per capita index (country=100)3).
CTRYCODE Two digit country code by ISO 3166
ADMINCODE / POSTCODE / MICROCODE Administrative code / Postal code / Micro-code
NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
P_T Population year average: total number
P_PRM Population year average: per mill of country
RS_MIO Retail Spending: million Euro
RS_PRM Retail Spending: per mill of country
RS_EURO Retail Spending: Euro per capita
RS_CI Retail Spending: index (country eq.100)

Retail Turnover comprises:

Retail Turnover measures the turnover of local retail trade.
It is measured at the Point of Sale.
The Retail Turnover figures are shown in million Euro1), in Euro per capita, in per mill of country2) and as per capita index (country=100)3).
CTRYCODE Two digit country code by ISO 3166
ADMINCODE / POSTCODE / MICROCODE Administrative code / Postal code / Micro-code
NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
P_T Population year average: total number
P_PRM Population year average: per mill of country
RT_MIO Retail Turnover: million Euro
RT_PRM Retail Turnover: per mill of country
RT_EURO Retail Turnover: Euro per capita
RT_CI Retail Turnover: index (country eq.100)

Retail Centrality comprises:

Retail Centrality is the ratio between Retail Turnover Index and Retail Spending Index multiplied by 100.
It describes the ability of an area to pin the Retail Spending of its population and of other areas’ population down to the local retail trade.
CTRYCODE Two digit country code by ISO 3166
ADMINCODE / POSTCODE / MICROCODE Administrative code / Postal code / Micro-code
NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
P_T Population year average: total number
P_PRM Population year average: per mill of country
RS_MIO Retail Spending: million Euro
RS_PRM Retail Spending: per mill of country
RS_EURO Retail Spending: Euro per capita
RS_CI Retail Spending: index (country eq.100)
RT_MIO Retail Turnover: million Euro
RT_PRM Retail Turnover: per mill of country
RT_EURO Retail Turnover: Euro per capita
RT_CI Retail Turnover: index (country eq.100)
CENTRA Retail Centrality: index (country eq.100)

Consumer Spending comprises:

Consumer Spending by product groups

MBI Consumer Spending by product groups quantifies the expenditures of European consumers on certain groups of products.
The Consumer Spending figures are shown in million Euro1), in Euro per capita, in per mill of country2) and as per capita index (country=100)3).

The general Purchasing Power describes the disposable income of households and is the most commonly used indicator for a region’s potential. The Purchasing Power however is not necessarily the most appropriate planning indicator, as for a lot of products the consumers’ spending behaviour does not exclusively relate to the disposable income. In order that you can improve your ability to respond to the specifics of your market, we enhanced our general Purchasing Power and calculated Consumer Spending for 20 product groups which are shown in an international comparable structure.

CTRYCODE Two digit country code by ISO 3166
ADMINCODE / POSTCODE / MICROCODE Administrative code / Postal code / Micro-code
NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
P_T Population year average: total number
P_PRM Population year average: per mill of country
CSP01_MIO Consumer Spending – Food and non-alcoholic beverages: million Euro
CSP01_PRM Consumer Spending – Food and non-alcoholic beverages: per mill of country
CSP01_EURO Consumer Spending – Food and non-alcoholic beverages: Euro per capita
CSP01_CI Consumer Spending – Food and non-alcoholic beverages: index (country eq. 100)
CSP02_MIO Consumer Spending – Alcoholic beverages: million Euro
CSP02_PRM Consumer Spending – Alcoholic beverages: per mill of country
CSP02_EURO Consumer Spending – Alcoholic beverages: Euro per capita
CSP02_CI Consumer Spending – Alcoholic beverages: index (country eq. 100)
CSP03_MIO Consumer Spending – Tobacco: million Euro
CSP03_PRM Consumer Spending – Tobacco: per mill of country
CSP03_EURO Consumer Spending – Tobacco: Euro per capita
CSP03_CI Consumer Spending – Tobacco: index (country eq. 100)
CSP04_MIO Consumer Spending – Clothing: million Euro
CSP04_PRM Consumer Spending – Clothing: per mill of country
CSP04_EURO Consumer Spending – Clothing: Euro per capita
CSP04_CI Consumer Spending – Clothing: index (country eq. 100)
CSP05_MIO Consumer Spending – Footwear: million Euro
CSP05_PRM Consumer Spending – Footwear: per mill of country
CSP05_EURO Consumer Spending – Footwear: Euro per capita
CSP05_CI Consumer Spending – Footwear: index (country eq. 100)
CSP06_MIO Consumer Spending – Furniture and furnishings, carpets and other floor coverings : million Euro
CSP06_PRM Consumer Spending – Furniture and furnishings, carpets and other floor coverings : per mill of country
CSP06_EURO Consumer Spending – Furniture and furnishings, carpets and other floor coverings : Euro per capita
CSP06_CI Consumer Spending – Furniture and furnishings, carpets and other floor coverings : index (country eq. 100)
CSP07_MIO Consumer Spending – Household textiles: million Euro
CSP07_PRM Consumer Spending – Household textiles: per mill of country
CSP07_EURO Consumer Spending – Household textiles: Euro per capita
CSP07_CI Consumer Spending – Household textiles: index (country eq. 100)
CSP08_MIO Consumer Spending – Household appliances: million Euro
CSP08_PRM Consumer Spending – Household appliances: per mill of country
CSP08_EURO Consumer Spending – Household appliances: Euro per capita
CSP08_CI Consumer Spending – Household appliances: index (country eq. 100)
CSP09_MIO Consumer Spending – Glassware, tableware and household utensils: million Euro
CSP09_PRM Consumer Spending – Glassware, tableware and household utensils: per mill of country
CSP09_EURO Consumer Spending – Glassware, tableware and household utensils: Euro per capita
CSP09_CI Consumer Spending – Glassware, tableware and household utensils: index (country eq. 100)
CSP10_MIO Consumer Spending – Tools and equipment for house and garden: million Euro
CSP10_PRM Consumer Spending – Tools and equipment for house and garden: per mill of country
CSP10_EURO Consumer Spending – Tools and equipment for house and garden: Euro per capita
CSP10_CI Consumer Spending – Tools and equipment for house and garden: index (country eq. 100)
CSP11_MIO Consumer Spending – Routine household maintenance: million Euro
CSP11_PRM Consumer Spending – Routine household maintenance: per mill of country
CSP11_EURO Consumer Spending – Routine household maintenance: Euro per capita
CSP11_CI Consumer Spending – Routine household maintenance: index (country eq. 100)
CSP12_MIO Consumer Spending – Medical products, appliances and equipment: million Euro
CSP12_PRM Consumer Spending – Medical products, appliances and equipment: per mill of country
CSP12_EURO Consumer Spending – Medical products, appliances and equipment: Euro per capita
CSP12_CI Consumer Spending – Medical products, appliances and equipment: index (country eq. 100)
CSP13_MIO Consumer Spending – Consumer electronics, photographic and IT equipment: million Euro
CSP13_PRM Consumer Spending – Consumer electronics, photographic and IT equipment: per mill of country
CSP13_EURO Consumer Spending – Consumer electronics, photographic and IT equipment: Euro per capita
CSP13_CI Consumer Spending – Consumer electronics, photographic and IT equipment: index (country eq. 100)
CSP14_MIO Consumer Spending – Durables for recreation and culture: million Euro
CSP14_PRM Consumer Spending – Durables for recreation and culture: per mill of country
CSP14_EURO Consumer Spending – Durables for recreation and culture: Euro per capita
CSP14_CI Consumer Spending – Durables for recreation and culture: index (country eq. 100)
CSP15_MIO Consumer Spending – Toys and games, hobby, sport, garden, pets: million Euro
CSP15_PRM Consumer Spending – Toys and games, hobby, sport, garden, pets: per mill of country
CSP15_EURO Consumer Spending – Toys and games, hobby, sport, garden, pets: Euro per capita
CSP15_CI Consumer Spending – Toys and games, hobby, sport, garden, pets: index (country eq. 100)
CSP16_MIO Consumer Spending – Recreational and cultural services: million Euro
CSP16_PRM Consumer Spending – Recreational and cultural services: per mill of country
CSP16_EURO Consumer Spending – Recreational and cultural services: Euro per capita
CSP16_CI Consumer Spending – Recreational and cultural services: index (country eq. 100)
CSP17_MIO Consumer Spending – Newspapers, books and stationery: million Euro
CSP17_PRM Consumer Spending – Newspapers, books and stationery: per mill of country
CSP17_EURO Consumer Spending – Newspapers, books and stationery: Euro per capita
CSP17_CI Consumer Spending – Newspapers, books and stationery: index (country eq. 100)
CSP18_MIO Consumer Spending – Catering services: million Euro
CSP18_PRM Consumer Spending – Catering services: per mill of country
CSP18_EURO Consumer Spending – Catering services: Euro per capita
CSP18_CI Consumer Spending – Catering services: index (country eq. 100)
CSP19_MIO Consumer Spending – Personal care: million Euro
CSP19_PRM Consumer Spending – Personal care: per mill of country
CSP19_EURO Consumer Spending – Personal care: Euro per capita
CSP19_CI Consumer Spending – Personal care: index (country eq. 100)
CSP20_MIO Consumer Spending – Jewellery, clocks, watches and other personal effects: million Euro
CSP20_PRM Consumer Spending – Jewellery, clocks, watches and other personal effects: per mill of country
CSP20_EURO Consumer Spending – Jewellery, clocks, watches and other personal effects: Euro per capita
CSP20_CI Consumer Spending – Jewellery, clocks, watches and other personal effects: index (country eq. 100)

MB-International Consumer Styles comprises:

The MB International Consumer Styles describe 10 different, but within the segment widely homogenous, types usable for market segmentation and determination of target groups. The types are shown in absolute numbers and in the percentage of the respective target groups of the population “15 years and above” and as per capita index (country=100)3).

The MB International Consumer Styles are created for market segmentation on the basis of different segmentation criteria such as demographics, value orientation, attitudes, consumer behavior and consumption volume identified and validated in detail in primary research on international level.

CTRYCODE Two digit country code by ISO 3166
ADMINCODE / POSTCODE / MICROCODE Administrative code / Postal code / Micro-code
NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
AGE_T15PL Population: 15 years and above, total
TYP_A_T Population by Consumer Style Type A – High earning urban professionals: total
TYP_A_PER Population by Consumer Style Type A – High earning urban professionals: percentage
TYP_A_CI Population by Consumer Style Type A – High earning urban professionals: index (country eq.100)
TYP_B_T Population by Consumer Style Type B – Comfortably off empty nesters: total
TYP_B_PER Population by Consumer Style Type B – Comfortably off empty nesters: percentage
TYP_B_CI Population by Consumer Style Type B – Comfortably off empty nesters: index (country eq.100)
TYP_C_T Population by Consumer Style Type C – Modern and pragmatic over-50s: total
TYP_C_PER Population by Consumer Style Type C – Modern and pragmatic over-50s: percentage
TYP_C_CI Population by Consumer Style Type C – Modern and pragmatic over-50s: index (country eq.100)
TYP_D_T Population by Consumer Style Type D – Well informed modern consumers: total
TYP_D_PER Population by Consumer Style Type D – Well informed modern consumers: percentage
TYP_D_CI Population by Consumer Style Type D – Well informed modern consumers: index (country eq.100)
TYP_E_T Population by Consumer Style Type E – Affluent highly educated urban families: total
TYP_E_PER Population by Consumer Style Type E – Affluent highly educated urban families: percentage
TYP_E_CI Population by Consumer Style Type E – Affluent highly educated urban families: index (country eq.100)
TYP_F_T Population by Consumer Style Type F – Security-oriented seniors: total
TYP_F_PER Population by Consumer Style Type F – Security-oriented seniors: percentage
TYP_F_CI Population by Consumer Style Type F – Security-oriented seniors: index (country eq.100)
TYP_G_T Population by Consumer Style Type G – Orientation seeking lower and middle class consumers: total
TYP_G_PER Population by Consumer Style Type G – Orientation seeking lower and middle class consumers: percentage
TYP_G_CI Population by Consumer Style Type G – Orientation seeking lower and middle class consumers: index (country eq.100)
TYP_H_T Population by Consumer Style Type H – Younger lower and middle class consumers: total
TYP_H_PER Population by Consumer Style Type H – Younger lower and middle class consumers: percentage
TYP_H_CI Population by Consumer Style Type H – Younger lower and middle class consumers: index (country eq.100)
TYP_I_T Population by Consumer Style Type I – Modern younger families: total
TYP_I_PER Population by Consumer Style Type I – Modern younger families: percentage
TYP_I_CI Population by Consumer Style Type I – Modern younger families: index (country eq.100)
TYP_J_T Population by Consumer Style Type J – Low-income younger consumers: total
TYP_J_PER Population by Consumer Style Type J – Low-income younger consumers: percentage
TYP_J_CI Population by Consumer Style Type J – Low-income younger consumers: index (country eq.100)

Households by Income Quintiles comprises:

On the national level the number of households is distributed into 5 classes according to their disposable household income with an equal number of households in each class.
The first quintile represents the 20 % households having the lowest income (on a national level), the fifth quintile represents the 20 % households with the highest income (on a national level) in each area.
CTRYCODE Two digit country code by ISO 3166
ADMINCODE / POSTCODE / MICROCODE Administrative code / Postal code / Micro-code
NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
P_T Population year average: total number
P_PRM Population year average: per mill of country
HH_I1 Households in 1st (lowest) Income Quintile, total
HH_I2 Households in 2nd Income Quintile, total
HH_I3 Households in 3rd Income Quintile, total
HH_I4 Households in 4th Income Quintile, total
HH_I5 Households in 5th Income Quintile, total

Marital Status comprises:

CTRYCODE Two digit country code by ISO 3166
ADMINCODE / POSTCODE / MICROCODE Administrative code / Postal code / Micro-code
NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
P_T Population year average: total number
P_PRM Population year average: per mill of country
MA_1 Marital Status: single
MA_2 Marital Status: married
MA_3 Marital Status: divorced
MA_4 Marital Status: widowed